Culture jam

A few years ago the notion of “jamming” culture arose, from Kalle Lasn’s book Culture Jam: How to Reverse America’s Suicidal Consumer Binge and Why We Must. “Jamming” differs from voluntary simplicity movements in consciously opposing modern popular culture, essentially created by corporations to stoke consumption — of corporate logo apparel, unhealthy food and habits, exploitative entertainment, competitive sports, etc. The idea is that by withdrawing from consumption and the use of what drives the moneyed economy of profit one could pursue an authentic life of simplicity and frugality. Simplicity is not merely a subjective phenomenon or a matter of personal taste. The premise is that the individual succeeds best (and the world benefits) when conscious of the sources of the products he or she consumes. Being conscious of simplicity and the degree of change it brings in the world as well as to the individual is a useful model for solitaries, who already have a psychological disposition for what young people call “jamming.”